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Great Hotels of the World and VFM Leonardo allow hotels to improve the visual experience on travel websites to improve conversion and ADR

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Toronto, ON and London, UK (PRWEB) August 7, 2013

After years of working with the technology leader VFM Leonardo travel industry to distribute images to sites travel to its properties, Great Hotels of the World VScape Their agreement was extended to offer 100 luxury hotels and resorts to access VScape superior. This allows them to simplify the management and distribution of their media and the possibility of increasing the number of larger images to display They travel sites offering a strong visual presentation and leads from their hotels to consumers.

This agreement is driven by the increasing demands of consumers moving to the hotel visual content and images have a positive impact on the conversion and ADR. A doubling Hotel photos online can lead to 4.5% take-up and $ 3.50 higher ADR, Accor ding to a recent survey by Expedia. Great Hotels of the World responds to their hotels and resorts to tell more compelling visual stories on travel sites and VFM Leonardo provides the technology to help them do so.

Great Hotels of the World has a spectacular collection of luxury hotels and resorts, all with very unique stories to tell, said Paolo Boni, CEO of VFM Leonardo, demand for the visual quality of online media develops, Great Hotels responds to the request made by increasing the amount of images thatthey distribute online and providing a gateway for hotels zu weiterer improve the visual presentation of the richest forms of media such as video and 360 laps.

Yunnan Takeuchi, director of e-distribution and product development at Great Hotels of the World Review: The Grand Hotel, we understand the importance of online merchandising. The reality today is that hoteliers are trying not only to make their hotel out, but to make sure that they really stood out from the crowd. With VFM Leonardo Hotels are viable to maximize their online visibility in each telling their stories on hotels sites travelers have use for shopping, research, compare and book hotels.

With this agreement, Great Hotels of the member hotels of the world have the opportunity to further enhance their online presence using the merchandising system online VBrochure from VFM Leonardo. With VBrochure, traders hotel can provide their customers with a full and rich experience in using video and virtual tours through a customized version of the multi-media player, display whichwill VPowered on travel websites of third including websites and mobile applications.

about Great Hotels of the World

Great Hotels of the World (http://www.ghotw.com) provides global hotel reservation, sales and marketing services for an exclusive Mainly independent hotels and resorts worldwide portfolio. Great Hotels of the World offers a range of products, services and innovative solutions for over 250 hotels worldwide through trade shows, e-marketing technology solutions, sales of business travel, meetings and sales incentives , public relations, Meeting Forums and a label GDS chain code private (GW).


changes

born Great Hotels of the World. After using other technologies for the distribution business for nearly ten years, GHOTW ideally placed to see the strengths and weaknesses of all the systems on the market. In this perspective, GHOTW decided to build their own CRS Channel Manager system to manage the distribution of GDS and internet all channels of a system. Their expert team of technology enthusiasts, dedicated and creative manager has created the demand for change, bringing a new and innovative approach to electronic distribution landscape today, taking the concept of distribution rate at a higher level.

more information on Great Hotels of the World is http://info.ghotw.com.

For media inquiries, please contact:

Ashleigh Silverman

Marketing & PR Manager

Great Hotels of the World

asilverman (at) GHOTW (dot) com

+44 (0) 20 7380 8564

About VFM Leonardo

VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-tailers to hotels, management companies and hotel properties with technology, sales conversion tools and a global network of travel media brands that allows them to better visually merchandise their hotels millions of buyers travel monthly market. Our core products, the VScape? System for managing digital assets and VBrochure Online Merchandising System, based on the vNetwork – the largest media syndication network in the industry. It includes all the major search engines, global distribution systems, travel agencies online travel research and supplier web sites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Enjoying VBrochures mobile platforms and social media, hotels can ensure that their rich visual consumers on mobile devices and through their social graphs Their presentations. For more information about VFM Leonardo, visit http://www.vfmleonardo.com.


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Media Contact:

Candace Green

Toll Free: 1-877-593-6634

Phone: 416-263-5446

Email: press (at) vfmleonardo (dot) com

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